You may remember I am currently participating on Prosperity’s Kitchen’s web-based reality show where 5 Teams get weekly missions that have to do with exploring ways to work ON their business instead of IN their business.
Basically what that means is that we work on the processes and understandings that make our businesses effective and profitable as opposed to making our product or serving our clients. Although I would certainly argue that making my business processes effective serves my clients in its own way. But I quibble.
This week we were taught how to use Google Analytics and given much instruction on the importance of paying attention to our business numbers. About as directly opposed to my commitment to running my business this year in a non-linear, intuitive manner as one can get. Which caused MUCH quibbling amongst the voices in my head and even some on the FB page where all the contestants interact with each other and with our fearless leaders, Tea Silvestre of The Word Chef and Nick Armstrong of WTF Marketing.
The only actual requirement is that we support our teammate who is point person for the week. For members of Team 4, this week is the vivacious Kristin Elliott of Doodie Pack. Supported almost entirely (because of the technical stuff) by the amazing and talented Colleen Conger of Digital Photo and Designs, LLC – let me tell you: a more generous and competent person than Colleen is going to be very hard to find. Which is to say, I LOVE my teammates.
But we also have the option to complete an individual mission and this week “A Student” voice won out in that I actually chose to complete my individual mission (with much kicking and screaming along the way). Free Spirit and Rebel won out in the content. Which is to say I am very pleased with it all and feel as if I have birthed some kind of interesting new creature (or maybe it’s all just semantics).
Anyways, part of the mission is to publish it and I figured why not just share it with you, all my lovely readers, who may or may not be interested in metrics (which is just “measurement” – a quibble – why can’t we just use the nice, accessible work “measurement”? Why must we move into jargon I had to look up to understand? But I digress).
So without further ado, here is Prosperity’s Kitchen’s Week 3 mission: Metrics – view full page as you’re going to need that size to read at least one of the pages. (Week 1, Ideal Client, is here, and Week 2, Branding, is here)( and if you’re really into the topic, there is a great little library at this bottom of the PK page).